

As the UK’s most-loved online florist, caring wildly is at the heart of our business. And it’s in the soul of our people.
Our founder Aron cares wildly about making sending and receiving gifts a joy. Lucy cares wildly about not sending you sensitive occasion reminders if you don’t want them. And the whole team cares wildly about doing business differently – for good. Which is why we’re so proud to be a certified B Corporation™.
We’re committed to making long-term positive change for our community and the world around us. Things like only sourcing our flowers from responsible growers. Making sure our packaging stays 100% recyclable or compostable. And working hard to reduce our carbon emissions towards Net Zero.

Caring wildly is a celebration of the little things we all do for each other every day. Not just on the big occasions. It’s being there for the highs. Stepping up for the lows. Getting someone out of a rut with one simple message. Remembering those precious memories. Finding the courage to say sorry. Or silly ways to make them smile. After all, unexpected gifts really are the best kind.
Our customers inspire us to do better every single day. We’ve always been touched by their amazing stories of care. That’s why we treat every order like it’s our own – with all the care in the world.