We’re wild about our new charity partner
Flowers. They brighten our homes. They connect us to each other. And they also remind us that we’re a part of nature – not apart from it.
More nature is good for all of us. So we’re buzzing to announce our new charity partnership with Rewilding Britain.
About Rewilding Britain
This incredible charity is on a mission to make our landscape more wild. They exist to enhance, restore and regenerate species-rich habitats across the country.
Rewilding means helping nature recover, to the point where it can take care of itself – and us – again. By reinstating natural processes and (when the time is right) reintroducing missing species, we can help tackle some of today’s biggest global issues, like the climate crisis and biodiversity loss.
The ultimate goal is to create a society where we’re in balance with nature, so we can thrive together. To help Rewilding Britain continue their amazing work, we’re donating £1 to them for each sale of our new bouquet, The 100% Organic Blooms.
Proud to be B Corp™
We don’t just care about the planet. We care wildly. Which is why we’re a certified B Corp™ – committed to making long-term positive change for our community, and the world around us. Alongside supporting causes like Rewilding Britain, we source our flowers from responsible growers and only work with suppliers who hold top-tier environmental accreditation.
Who your donations support
Since 2023, you’ve helped us raise an incredible £23k for Rewilding Britain. This will be used as part of their Innovation Fund.
Each year, they support the development of several rewilding projects. These initiatives are carefully selected based on how they positively impact people, nature, land and sea. We’ve had a chat with two groups selected this year to find out how the funding will help them.
Yorkshire Rewilding Network
Launched in 2020, this charity’s goal is to work towards a brighter, more sustainable future for all inhabitants, big or small.
With their funding, they’ll have more opportunities to connect, inspire, and enable rewilding in the Yorkshire area, bringing together landowners, land managers and the community.
Devon Rewilding Network
This network also started in 2020. They focus their work around the River Dart in South Devon.
They’ll use their funding to capture the current landscape around the river using drones. Then, with the help of artificial intelligence (AI), they’ll be able to visualise how rewilding will benefit the surrounding areas in the long term – a key step to getting local landowners on board.
About The 100% Organic Blooms
This bouquet is a first for us (and all other leading online florists in the UK). Each stem in our 100% Organic Blooms was grown without pesticides, chemicals, heated greenhouses or air miles, on an organic farm in Hereford.
And just like nature, every bouquet is unique. We send the flowers that are looking their best in the field that week, so they all have their own surprise mix of seasonal British stems. We’re proud to say it’s organic-certified by the Soil Association too.
We’ve sourced the stems for The 100% Organic Blooms from the family-run Pool Hullock farm. Led by farmer Jeremy, the Helmes encourage biodiversity on the farm by digging ponds, resting soil so it can recover its nutrients, managing pests organically and using cow muck to fertilise the land naturally.
Want to do your bit from home?
You don’t need to be a rewilding expert to get involved. If you have a garden, there are things you can do to help from the comfort of your own home.
It’s estimated that gardens in Britain cover an area more than twice as large as our national nature reserves. If each one was made even a tiny bit wilder, they could provide wildlife with a vital lifeline. Wilder spaces help to boost biodiversity, improve water quality, absorb carbon, and can even reduce the impacts of climate change (like flooding).
You can help nature recover in your garden by letting the grass grow, for example. This’ll allow wildflowers and plants to flourish, and they make great food for bees, butterflies and other insects.
You could even go a step further and sow pollinator-friendly plants for them too (like clover, lavender and snowdrops). Another quick win is switching to peat-free, organic compost (or, even better, making your own). By doing that, you’ll keep your soil in tip-top shape and create a biodiverse garden from the ground up.